by Ona Martin | Sep 8, 2022 | Website Design
Is your website a glorified business card? Or is it a lead generation and sales machine? A strategically-designed website is like having a sales person working for you 24/7. Optimizing for website lead generation can add hundreds or thousands of dollars to your... 
by Ona Martin | Aug 30, 2022 | Uncategorized
Want your brand messages to pack a punch? Then you absolutely need to know the difference between features vs. benefits and how to use them effectively. In this article, we’re going to explore: The difference between features vs. benefitsThe #1 mistake I see... 
by Ona Martin | Aug 23, 2022 | Uncategorized
If you run a health- or wellness-related business that serves local clients, you may be running ads in your local papers—or at least considering it. But here’s the question: Is print advertising really worth it? Or is it—as more than one wellness marketing agency will... 
by Ona Martin | Jul 15, 2022 | Uncategorized
One of the biggest mistakes marketers make in a competitive market like natural health is to sell their product or service as a commodity. Just offering it for sale without going deeper into what it really means for the client or customer. Because the truth is,... 
by Ona Martin | Jul 9, 2022 | Copywriting
Think of the last time you were in an ice cream shop. You know, the kind with a bazillion flavors. If you’re anything like me, deciding between them is enough to give you brain freeze without taking a single bite! Not many people walk away from an ice cream shop...